By Monique Ahmad, Marketing Specialist at Smart IS InternationalThe blogosphere is rapidly becoming busier by the minute. From organizations to individual freelancers, everyone’s got a blog! Blog writing has become an essential way to communicate with your audience/customer/ client. Whether it’s writing about your products or your services or general topics related to your industry, sharing your knowledge and expertise is how you can create credibility and trust with your audience. As all effective tools go, a lot of time, effort, and research must go into setting up your blog. There are so many platforms available for publishing blogs, WordPress, Medium, Quora and the list goes on. Which one do you use? Each platform has its strengths, but at the end of the day, it depends on your objective and target audience. Here are a few mentionable platforms and what they are best known for:
- WordPress:WordPress has become one of the most popular platforms for bloggers. WordPress gives you a lot of freedom to build a web page that sends the exact message that you want to your audience to experience. You can build your persona via its design options (many of which are a part of its free offerings). The unique thing about WordPress is that it allows you to create an entire website, you can make it as simple or complex as you need. It offers so many different templates to build blogs/ sites to cater to your needs. This is what makes it ideal for personal bloggers. They organize their blogs with different categories on different pages, they add pages to share their personal information and even add links to the companies they are working with. Essentially this allows for people not only to create a blog, but a website that works along with it. This can also be great for small businesses looking to have everything in one place.
- Tumblr Though Tumblr may sound like a thing of the past, it is still relevant. Since the start of Tumblr, many more blogging/ social media platforms have infiltrated the market. It seems that those who have used Tumblr for many years are still loyal though. Tumblr is a place for the creatives. You can find anything from blogs, writing compositions, photos, drawings and the list goes on. This isn’t a platform for corporate professionals, but for people in creative industries.